The article is devoted to a theoretical and cultural analysis of the phenomenon of information consumption culture among Russian youth in the context of the media landscape digital transformation. The relevance of the study is determined by the emergence of fundamentally new interaction models of the generation of digital natives with information. For young people the traditional boundaries between content consumers and producers are blurring, and information consumption has become an integral part of social practice and self-identification. The aim of the study is to conceptualize information consumption culture as an interdisciplinary category through cultural, media several and social psychology approaches. The methodological framework is based on L.S. Vygotsky's cultural-historical theory, M. McLuhan's concept of media, G.U. Soldatova's theory of digital socialization, and P. Bourdieu's sociological concept of habitus. As a result of the research it is proposed a structural model of information consumption culture, comprising four interconnected components: cognitive (the critical analysis of information), axiological-normative (the formation of ethical attitudes in the digital environment), behavioral (established media habits), and identificational (the construction of a "digital self" through information practices). It is established that the contemporary information consumption culture of youth is characterized by: 1) the dominance of social media as an environment for social interaction, 2) attention fragmentation, 3) the formation of "information bubbles" due to algorithmic content filtering, and the information transformation from an object of consumption into a tool for social identification. A key conclusion is the necessity of transforming media education from a technical-instrumental approach toward fostering holistic information-cultural competence, encompassing critical thinking, ethical reflection, and a conscious attitude toward digital practices.
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