The aim of this study is to identify the main communication strategies of British communist ideological discourse from the 1920s to the 1980s, as well as the ways in which they were actualized, using public speeches by leaders and supporters of the Communist Party of Great Britain (CPGB) as presented in CPGB archives, the Daily Worker and Morning Star newspapers, and the memoirs of party members. The primary method used for examining the empirical material was critical discourse analysis based on the theory of T. van Dijk and N. Fairclough. The novelty of this study lies in the creation of a systematic and structured description of the key communication strategies of British communism during the period under study. The focus is on three main strategies – agitation, persuasion, and discreditation – which are widely represented in the text corpora studied. The study demonstrates that the agitation strategy is implemented through the tactics of promise, appeal, and reasoned assessment. The persuasion strategy is represented in discourse through logical argumentation, emotional appeals, and threats. The discreditation strategy is verbalized in speech through accusation and negative prediction. The study identified key linguistic features of the representation of each tactic and described their frequency of use in speech. Each of these tactics complements one another, achieving the primary goal of communist political rhetoric ? effectively influencing public opinion in order to gain, maintain, and strengthen power.
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